In March, Boris Johnson announced that all UK gyms and yoga studios must shut with immediate effect. Leaving London’s leading yoga studio, triyoga, closing its doors with no idea when students would be able to return.

This saw the brand migrate its schedule online to offer the most comprehensive timetable of yoga, treatments and Pilates globally. The challenge was convincing its community of passionate yogis that the digital world could be just as effective…

We started by capitalising on the wave of interest in online fitness and mental health in lockdown, by pitching triyoga’s array of yoga classes, workshops and treatments to a wide selection of news and consumer lifestyle publications. The team used hooks such as “the best places to practice yoga online” and “the best yoga poses to try if you’re working from home” to tap into the news agenda and overcome and scepticism around the practice being as effective digitally. We also utilised triyoga’s pool of expert teachers, offering tips and advice for staying relaxed during a time of such uncertainty.

Blanket coverage! We’ve secured print and online coverage in a host of publications such as: The Telegraph, London Evening Standard, Vogue.co.uk and You Magazine to name a few. In total, over 30 pieces of coverage have been secured on triyoga’s online offering since lockdown was announced.