Australian fitness sensation STRONG Pilates wanted to make an impact with its UK launch.

STRONG is a unique concept that until now, hadn’t been seen in the UK. So, it was crucial for media and influencers to experience it first-hand.

Dialling up the credentials of the Aussie wellness scene was key to grabbing the attention of media and whetting their appetite for a trial.

For maximum impact we invited media and influencers to an exclusive evening class where they were treated to a bespoke workout, complimentary outfits from Gymshark, personalised drinks bottles and exclusive STRONG merch., A bar and DJ followed, for guests to mingle with the founders.

Alongside this, press office outreach targeted listings and identified local groups to invite the studio to establish STRONG in the local community.

10 top tier media, and 12 influencers with a combined social reach of 223k attended the launch. The event generated 44 organic social shares, to date, editorial from Stylist, London Evening Standard and Women’s Health.