We were tasked with securing technical apparel brand lululemon a place in the fashion pages, making the brand’s collaboration with internationally recognised designer Roksanda Ilinčić a key thing to shout about.

Projected fitness on to the world of fashion, gathering press together for a bespoke workout ahead of a collection preview. We hosted media throughout the week with one-to-one briefings, driving our messaging home for launch coverage

We hosted over 25 top-tier journalists from Vogue, Elle, The Telegraph, Stylist.co.uk and London Evening Standard. A strong press office approach secured 80 pieces of coverage in all desired titles,  including 12 in-depth features in the likes of Tatler.co.uk, FT How To Spend It, Standard.co.uk, Grazia, Elle and Thetimes.co.uk, to name a few.