Laura Ashley wanted to drive awareness of its long-awaited fashion re-launch. They had dipped their toes into fashion via collaborations in recent years. This time every design and fabric was theirs Our aim was to excite and entice the appetite to cover.

Speaking to fashion in their language with a showroom, beautifully dressed by the experts at Laura Ashley to embody the brand. Then, building on well-established relationships with fashion and consumer lifestyle journalists.

We leveraged the inclusive sizing, and price points as well as the prints from the Laura Ashley archive which inspired the collection.

We secured  31 media attendees across national, fashion and consumer lifestyle publications like Tatler, The Guardian, Financial Times HTSI and many more.

But that’s not it… the official launch is in April, and it’s safe to say you haven’t seen everything from us yet with 80% of the attendees set to translate to coverage opportunities.