Laura Ashley tasked us with raising awareness of its 70th anniversary, kickstarting with its first collection.

Showing up in unexpected places. A collision of two seemingly poles-apart worlds: the wholesome cottagecore of Laura Ashley, with urban graffiti.

We curated a media and influencer experience, placing the English heritage prints front and centre, in a way that attendees didn’t expect.

This took shape as an exclusive graffiti workshop with Graffik gallery. We invited media and influencers to spray paint the hero print from the SS23 range onto a take-home canvas.

The interactive element brought the product to life, underpinned by facetime with the Head of Design, Helen Ashmore, to take attendees through the design inspiration, as well as signposting product that could be covered in follow up editorial.

Eight journalists attended the event from top-tier interior titles including the Homes Editor of Country Living, the Co-Editor of Real Homes and the Interiors Ecommerce Writer from Livingetc. 10 lifestyle influencers were also in attendance with a potential social reach that exceeded 740k.

The social engagement saw more than 40 posts, with multiple brand tags directing followers to engage with the brand Instagram page