Homeware brand Habitat wanted to raise awareness amongst a mainstream audience. This meant looking at ways to engage authentically, whilst tapping into topical trends that resonate with media.

Acknowledge the influence TV culture has had on our audience in the past year, especially on interiors.  We conducted research identifying the TV shows that defined lockdown, and the iconic furnishings that inspired Brits’ interiors as a result. This angle offered us a ‘watercooler moment’ to unite households and position Habitat at its heart. We partnered with TV decorating icon – Carol Smillie, to add a voice of credibility, and leverage her for media interviews. We also explored ‘what makes a Happy Habitat’ to land influencer coverage.

We secured standalone interviews for Carol Smillie in Metro and on BBC Three Counties radio, as well as a national and lifestyle titles Daily Star, Living Etc., Grazia and many more. We also ran a broadcast day, which resulted in coverage going out via Talk Radio, BBC Leeds, Bristol, Devon and Wiltshire to name a few.