We were tasked with raising awareness of Grand Marnier’s festive cocktail, The Yuletide, at The Ritz.

With new cocktails in abundance over Christmas, our challenge was to cut through the competition positioning our serve as the one to know. That coupled with managing a key on-trade relationship, delivering a qualitative ROI for The Ritz., and Grand Marnier.

Working closely with The Ritz alchemy team, we used the bars prestige and exclusive cocktail messaging as a hook to engage with media. We utilised media hosting as a key tool, driving liquid on lips and first-hand reviews.

Leaning into the luxurious festive flavours of the Yuletide; cranberry coulis liqueur, mulled wine and bitter orange from Grand Marnier, we shared striking imagery with a festive feel for listings round-ups.

Offering a complementary table within a bar that is usually fully booked, and a premium experience they couldn’t get anywhere else, meant media were queuing up to sample our serve.

To maximise pick-up, we homed in on the luxury lifestyle category, driving coverage and hosting opportunities.

We hosted five journalists from ELLE, to The Times, and Conde Nast Traveler.

Generating in-depth and picture-led coverage across all titles, including SLMan, and Country & Townhouse.

The Yuletide was sampled a huge 648 times in December – a massive success.