We were asked to raise awareness of Beacon & Buck, a beer delivery service joining a crowded market post-lockdown.

A creative and hard-working press office – utilising story hooks, news-jacking and strong media relationships to engage key food, drink and lifestyle journalists and influencers.

Honed in on the brand’s unique Taste Test to engage with journalists by drawing out the point of difference of the subscription service. We drove momentum with a Limited Edition BBQ Box, working with BBQ specialist influencers to engage with a wider audience on social. This also drove further coverage, further driving brand awareness.

Coverage hits across all top-tier national, lifestyle and trade publications – including Sunday Times Food, Metro, Stylist, SheerLuxe Man, and Shortlist.

We reached an audience of 8,774,026, driving a traffic increase of 92% to the website and contributing to products selling out just days of launch. Ultimately, our objective of raising awareness was met, making Beacon & Buck the delivery service, as proclaimed by Shortlist, which ranked it number one.