AG1 nurtient drink (formerly athletic greens) has a over a decade of growth in the likes of USA and Canada. Not to mention; celebrity advocates such as Cindy Crawford & Lewis Hamilton. Our challenge was taking this equity & applying it to a category-critical, low-awareness uk market; with no access to talent or uk ambassadors.

As a market in its infancy, it was necessary to operate an ROI-driven approach to a tight budget. We leveraged our knowledge & great contacts to operate a fast-acting, always-on press office. Combatting the lack of UK spokespeople by leaning into the news agenda & being wholly persistent in our approach.

This was coupled with an influencer gifting campaign, executed without additional budget & therefore solely  dependent on our relationships & powers of persuasion (not to mention gifting our brilliant product!).

To date, we have landed AG1 in a plethora of top tier titles, from Vogue & GQ, to the likes of the Guardian & London Standard. Our influencer activity drove brand in hands of 43 influencers, reaching an organic total of 182k.

With lots of exciting plans in the pipeline, this is just the beginning. Watch this space!